A decade after the adoption of the Cape Town Declaration, open education is rarely considered mainstream. Nonetheless, the movement can point to examples in which open education has become part of established institutional practices. This session features two cases from public higher education in the US as a basis for discussing how open education practices can be institutionalized as part of normal institutional practice. Speakers will present cases describing how a large public higher education system in the US adopted an open licensing requirement for publicly funded projects, and how a single public higher education institution has embedded adoption of OER throughout the institution by collaboration with student and faculty governance bodies, multiple funding streams, and institutional leadership. Audience members will be prompted to identify lessons from and for their own institutional settings.